Another deal made it to Microsoft as they are extremely striving to produce the best services online, this time with comScore.
With the increasing number of advertisers dealing with online campaigns, there’s a need to provide them the data that will ensure them that their advertisements are making profits. There should be a reliable study that will give them the assurance that everything is alright just as they planned it.
With Microsoft’s partnership with comScore, Reach and Frequency Planner (RF) was design for digital media-planning. This service was made to help advertisers determine and predicts how consumers react on their online campaigns.
RF Planner combines both the power of Microsoft and comScore. Microsoft’s reach and frequency forecasts for online ads and comScore’s post-buy reporting make it more convenient to the advertisers to check how their campaigns work online.
With this partnership, surely, advertisers will have the up-to-date feedback on advertisements they made in the internet. For now, beta testing for RF Planner is being conducted immediately after the announcements with selected unnamed advertisers participating.