August 29th, 2009
I was inspired to create this post when I read Lee Odden’s “Social Media Marketing Basics: Facebook & Blog Promotion”. It is all about using social media to reach a target audience. Before, the utilization of social media as a promotion tool rarely comes by. But today, social media has been more important than ever especially for businesses.
Here are some reasons why you should use social media for your business.
1. It helps you get a target audience
The thing is, social media is a very useful tool for targeting specific audiences. The special filter systems can easily track the people that you want to target. The problem here is how you are going to do that because different social media companies have different ways of filtering people’s characteristics. What you should do is get to know the social media or hire someone to do it so that you will know how to approach the audience.
2. It helps you launch your new products and services
Social media is a fast paced tool. It is not like the other tools out there that require resources to be able to send a message. If you have a set of Facebook fans or Twitter followers, then you can simply send these people a message about the new improvements in your company. No need to launch new television advertisements.
3. It helps you addresses questions and concerns quickly
As much as any business needs a customer support system, social media can be used as a tool to address concerns and problems. If someone needs help, they can simply tweet or message the concerned company and they can conveniently reply using their accounts.
These are just some reasons why social media is crucial for your business. But the best part is you can address a lot of things without the hefty price tag thus saving your business some money.
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August 28th, 2009
For fairness in business legalities, AOL sued its rival company Advertise.com for infringing rights for the sites Advertising.com and Ad.com.
According to the papers filed at the federal district court in Virginia, AOL says that its rival confuses customers for the site’s name Advertise.com as they might think that this affiliated with the AOL brands Advertising.com and Ad.com.
Though AOL may have the point in suing Advertise.com, the name is still generic to be trademarked. This is the defence of Advertise.com on its lawsuit filed against AOL in California.
But to AOL, if the generic defense of Advertise.com will win their lawsuit, their logo will still continue the battle as Advertise.com has similar logo with that of AOL brands.
Posted in AOL | 1 Comment »
August 27th, 2009
Now that Facebook grows larger and larger every day, the world’s most popular social networking site has just gotten even better!
Facebook recently released its virtual store for the developers. From now on, Facebook users can buy not only virtual goodies but also real gifts from the virtual store! This newest innovation in networking sites make it possible to developers to make money out of millions of Facebook users at the same time giving these users the benefit of buying online without the hassle of looking for their items in other real stores.
Facebook says American Greetings Interactive, GreetBeatz, Someecards and Real Gifts are the first four third-party application developers to enter the virtual store. Payments on the Facebook virtual store are made thru credit card, PayPal, Offerpal Media and SuperRewards.
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August 24th, 2009
Nokia, the world’s leading cellphone manufacturer, and software giant, Microsoft , announced last Tuesday, August 11, 2009, that they will be bringing Office to Nokia users.
The collaboration of the two companies includes marketing and development of the Microsoft Office Mobile to run on Nokia’s Symbian operating system. The alliance came up to dominate the smartphone industry for business users which is currently Blackberry holds the most number of users.
Microsoft’s instant messaging service in mobile, Communicator Mobile, was the first Microsoft Office product installed to Nokia smartphones set next year. Other Microsoft Office’s products to follow include Word, PowerPoint, Excel and OneNote.
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August 23rd, 2009
Google is making a stronger backbone for all of its services such as Search, Gmail, YouTube and Wave. According to The Register, Google is working on version of two of its current Google File System (GFS). This new version will replace GFS after ten years of being of service to Google.
This new system is absolutely different with Google’s release of Caffeine which will be the testing ground for a new Google Search.
One of the primary reason why Google decided to improve the current GFS is that its first version doesn’t handle operations with other Google products including Gmail and YouTube. Originally, it was made to power Google’s search queries and right now, as the company grows bigger, it is being asked to do more. The second version of GFS will handle all Google services and related applications.
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August 22nd, 2009
Since the release of the Google Caffeine, some are comparing the results of the new search engine with the old Google search engine architecture.
It takes time and effort for someone to click back and forth just to compare the two search engines. For less than a week, there are some online practitioners and experts who are making some studies and experiments for this new Google service.
To make your studies a little less effort, there are some useful tools to get your comparison a bit faster than doing the manual comparison with the two sites.
First, try using Facesearch Caffeine
Compare where you can check the results of the same subject in side-by-side frames. In here, it’s easier to compare since you both check the results of Caffeine and the old Google search on the same monitor.
Another one is Google Caffeine Bookmarklet, a recently released browser bookmarklet from The Google Tutor blog. In here, you just have to do your search on Google then after getting the results, click for the bookmarklet and it will automatically search for the same topic on Google Caffeine.
For sure, as the experimenting continues, there will be more applications and tools available to help testers compare the two search engines.
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August 21st, 2009
Facebook seems to find out that there’s a need for their site’s search tab to be improved. Yes, the leading social networking site’s search tab is too lousy for it only provides limited options. Though in the beginning, this is not really a subject to be improved on Facebook’s site but as the site’s growing number of users and applications, expansion of its services should also be taken care of.
Last August 10, 2009, Facebook said that they are going to roll out Facebook Search to all of its users. Previously, it was announced that this will be randomly selected to its users for some testing. But now, Facebook explained on its blog that from now on, users can look for their friends and their own status updates, photos, links, videos and notes for the past 30 days. This is also applicable to subjects you wanted to search on your Facebook pages which you’re a fan. For those who decided to provide their contents available to public, users can also access for those. Also, people’s profiles and related Facebook Pages, groups and applications will still be part of the search results.
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August 20th, 2009
If Microsoft was able to re-launched their search engine as Bing nowadays which is most likely to be user-interface related in most of its changes, Google announced its ‘secret project’ Caffeine which includes infrastructure-related changes but no user-interface. In a way, Caffeine affected Google’s user-interface as its infrastructure is new.
This Caffeine is considered to be the ‘next-generation architecture for Google’s web search.’ It includes changes in crawling, indexing and ranking pages though Google says that the new architecture is primarily changed based in how they index.
Google said that they are not trying to integrate this new architecture on the current one; this is a developer preview where webmasters and power searchers can experiment and provide some feedbacks. But compared to the defunct Google’s SearchMash which was also intended for experiments, Caffeine will soon replace the existing Google architecture.
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