Archive for October, 2009

Are Domain Registrations Important? Google says No

Saturday, October 24th, 2009

It’s still a question and part of long discussions whether the domains directly affects SEO or search rankings. But in a recent discussion with Google, nobody says yes, but nobody mentioned a no either. 

Domain registration is a factor to know your website easily. That will help your readers easily search for your site by just typing the name of your site in the URL address. But in terms of web ranking, does it really helps? 

For the record, there’s no search engine that confirmed that they are using the length of registration in domains as a factoring in scoring. It means, as of now, all the scoring are just based on content posts and traffic it gets. 

Trying to think deeper for this scenario, for websites that are popular in its category, length of registration doesn’t matter. Because people already know their sites and could easily browse for it. But for non-popular sites that are struggling to get higher rankings, the domain registration’s length is important in order for the search engines to crawl for it, and have it added on their data banks.

Google proposes Micropayment System to Newspapers

Saturday, October 10th, 2009

Google, despite its frosty relationship with the newspapers, proposed a micropayment system giving the latter’s industry a chance to charge for their online content. The system is ased on Google Checkout which will be available within a year to Google and non-Google services. 

With this proposal which was submitted to the Newspaper Association of America, Google is giving the newspaper industry a scalable e-commerce system through their Checkout product.  

Google’s proposal includes the following five key features: single sign-on capability, ability for publishers to combine subscriptions, ability to for publishers to create multiple payment options, multiple tiers of access to search, and an advertising system. 
Hopefully, this proposal will make both sides – Google and the newspaper industry – take advantage with their partnership.

AOL allows Users to Opt Out Ads in Email 

Monday, October 5th, 2009

AOL, after being faced with two lawsuits regarding their email ad violations, agreed to donate $100,000 to charity. In addition to this, AOL also agreed to inform their members – both paid subscribers and those who are using their services for free – on how to opt out the ads on the footer of the email. 

The settlement is still pending but if approved, this will address the two lawsuits filed against AOL – the first one regarding the misleading and confusing footer ads and the other one is regarding the same ads violating a federal privacy law. 

The controversial footer ads started when AOL decided to insert these ads more than three years ago. Though in April 2008, AOL allowed paying subscribers to opt out these ads, the company failed to reach their members to tell about this news.  

This year, around July, AOL changed its policy to give all their users the freedom to opt out the ads to provide great consumer experiences to their customers which includes the email.