Conversationalize

After we have written about the article about Twitter turning commercial at the latter half of this year, a question sprung up in my mind. Is Twitter really created for commercial purposes?
The main use of Twitter is to keep people connected. It lets an individual share a slice of his or her life with other people through short but frequent messages. It lets people see what is going on in another person’s life. But then with it being commercial nowadays, does this mean that Twitter lost its personal touch?

The great thing about Twitter used for businesses is that it lets businesses reach out to their audience in a more personal way. This is unlike the recorded messages in answering machines or formal emails. Twitter can reach even in an informal manner. But with a lot of people entering Twitter with business as the primary reason, I am now seeing Twitter turn into an impersonal, alienating medium.

But I guess it is inevitable. Sooner or later, businesses will enter Twitter anyway. But I guess this post is just a simple call to use the medium wisely. It is not a ready audience. I do not like Twitter to turn like my spam box in the future.

Twitter Cofounder Biz Stone has already released information that Twitter has been making improvements on the site with the goal of making it commercial. More and more businesses are using Twitter by the day and they thought that they should monetize on this by helping businesses get more out of Twitter with a fee.

This is where the premium accounts will come in. Twitter will now be providing businesses certified accounts so that their business names will not be taken by someone else. They have done this for celebrities and they will do this for businesses as well. Another is to set up an analytics system which will let people know how a certain account is faring on Twitter.

But as Biz Stone has said, these are just ideas. They will probably release a trial version so they can fully assess which features are the market willing to pay for. But we can expect the features to come out later on this year.

For the first time, Twitter demanded to stop using the company’s name on applications intended for their company.

As Twitter grows immensely through its users including those in business, more and more applications are being created to easily access Twitter on different platforms and other purposes. A lot of these applications use the name ‘Twitter’ on their brand creating confusions to users that these programs are also part of the Twitter company itself when in fact, they are just third party developers.

The first one to experience being complained was My Twitter Butler. Twitter said MyTwitterButler.com should be deactivated and the domain should be transferred to Twitter. Twitter is tracking down other applications and programs using their company’s name.