Just recently, as the tech world surprisingly saw the launched of Google’s newest product, Chrome OS, everybody thinks that Google is slowly widening its services as it now offers operating system service for its users. Competitors are threatened with the fact that Google is using its popularity to gain more power on other services that they are trying nowadays.
But taking the words from Walid Abu-Hadba, Microsoft’s Vice President for Developer and Platform Evangelism, Google’s steps towards operating system is actually a strategy to threatened other competitors to do their best on existing products.
Google also released its mobile operating system Android and now, they are really venturing into operating system business with the release of Chrome OS. But with these products, Google is just playing defensively to protect its leading name on search engine category, putting its competitors into action to follow their moves and explore on new things. Thus, leaving behind what’s their initial business is.
Google executives claim that they just want computing more faster and simpler with the use of all Google products and services. Another technology writer thought that it could be Google’s way of toppling Microsoft’s dominance in the business. But these things are not factual in reality.
Studying Google’s ways in the past projects it launched, it’s evident that they are playing in the business. Launching new products will make competitors look on these products and try to do something on matching them. With this kind of strategy, Google is silently protecting its biggest share with search engine while exploring the avenue on other services that they could offer and that would be popular to users.
Though Google was also threatened with Bing’s growing traffic, Microsoft is guessing that providing the internet market a variety of choices with various services will make them still on the lead and popular.
