To continuously gain more profit from YouTube, Google finally extends the YouTube Partnership Program (YPP) to other people.
In a recently released report from Google, they explained that they are offering a revenue-sharing deal with people who has videos gaining popularity on YouTube. In this way, its like Google is offering a win-win solution to both YouTube and its users.
According to the said report, Google will send out emails regarding the ‘Enable Revenue Sharing’ message next to their videos the users videos. Again, this is only applicable to those who have uploaded popular videos on YouTube in a condition that the number of views are accurate, frequency of the video being popular and its compliance with the site’s Terms of Service.
This project is said to boost YouTube’s revenues as its users will now start campaigning for their own videos. Though YouTube is one of the popular sites in the US, after Google’s acquisition to the site, it is expecting to gain back its $1.65 billion stock deal within the three years.. Hoping for a positive result, Google said that these will promote YouTube well to more users and visitors.