Conversationalize

Business is business after all. And as establishments are pushing for a more stable community online, marketing analysts of various businesses are promoting their own products and services online with their consumers signing up, following up on Facebook or Twitter and other social media sites.

And to continue making their online consumer community as much as possible a concrete community of loyal users, these establishments are using these social sites to market promotions and discounts. However, it’s a fail that some are not yet aware of the powerful capacity of social sites to gather people.

Baja Fresh Mexican Grill recently got problems with the promotion they take hold on Facebook as they offer a free burrito with the regular purchase of a regular-size drink. This promotion generated 50,000 takers. Unfortunately, Baja Fresh wasn’t able to accommodate the number of consumers who participated in the promotion.

With a number of consumers overreacting on the service they got from the promotion, Baja Fresh released their post-promotion press release acknowledging the people who made the promotion a success and apologizing for whatever it provided them unsatisfied service.

The company said that they will continue market Baja Fresh to all the followers on Twitters and fans on Facebook and will take the experience a learning memory for their company.

Just as Google lead the internet generation with its services online, once again, as Millward Brown released the top ‘BrandZ’ report for this year, the company remains on the top spot!

Google, as the report says, has increased by 16% in terms of brand value which in numbers came to be as $86 billion last year then up to $100 billion this year.

In comparison with its rival, Yahoo! ranks at the 81st spot. According to reports, Yahoo!’s value also decreased by 31% compared to last year. In numbers, Yahoo! valued at $7 billion.

On the other hand, Microsoft ranks second to Google with an increase of 8% from last year. Microsoft valued at $76 billion.

Other brands included on the report’s Top 100 Most Valuable Global Brands of 2009 are (from third spot to tenth) Coca-Cola (16% brand value), IBM (20%), McDonald’s (34%), Apple (14%), China Mobile (7%), GE (-16%), Vodofone (45%) and Marlboro (33%).