Archive for the ‘Microsoft’ Category

Nokia, Microsoft to dominate Smartphone Industry

Monday, August 24th, 2009

Nokia, the world’s leading cellphone manufacturer, and software giant, Microsoft , announced last Tuesday, August 11, 2009, that they will be bringing Office to Nokia users.

The collaboration of the two companies includes marketing and development of the Microsoft Office Mobile to run on Nokia’s Symbian operating system. The alliance came up to dominate the smartphone industry for business users which is currently Blackberry holds the most number of users.

Microsoft’s instant messaging service in mobile, Communicator Mobile, was the first Microsoft Office product installed to Nokia smartphones set next year. Other Microsoft Office’s products to follow include Word, PowerPoint, Excel and OneNote.

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Microsoft thru comScore partnership provides accurate Brand Marketing

Monday, August 3rd, 2009

Another deal made it to Microsoft as they are extremely striving to produce the best services online, this time with comScore.

With the increasing number of advertisers dealing with online campaigns, there’s a need to provide them the data that will ensure them that their advertisements are making profits. There should be a reliable study that will give them the assurance that everything is alright just as they planned it.

With Microsoft’s partnership with comScore, Reach and Frequency Planner (RF) was design for digital media-planning. This service was made to help advertisers determine and predicts how consumers react on their online campaigns.

RF Planner combines both the power of Microsoft and comScore. Microsoft’s reach and frequency forecasts for online ads and comScore’s post-buy reporting make it more convenient to the advertisers to check how their campaigns work online.

With this partnership, surely, advertisers will have the up-to-date feedback on advertisements they made in the internet. For now, beta testing for RF Planner is being conducted immediately after the announcements with selected unnamed advertisers participating.

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A deal between Microsoft and Yahoo?

Tuesday, July 28th, 2009

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Though Microsoft has not yet comment on any of the rumors spreading over the techy world that the company has been setting meetings with Yahoo! for possible partnerships, there are practically more reasons to speculate that there are really dealings that are set to be closed.

News circulating in the cyberspace says that top Microsoft executives leave their headquarters down to Silicon Valley to discuss some of the dealings with Yahoo!

Reports say that the dealings may include the possible sold out of Microsoft’s search advertising business to Yahoo! Search to take the lead in selling premium advertising to various companies.

Also, according to some tests, Google, Yahoo! and Bing’s search results are comparably different from each other but the gap between Yahoo! and Bing becomes evidently closer as the results are almost the same. This will provide the two search engines yield more search advertising partnerships.

Well, these are still speculations though tests and experiments gave us positive conclusions.

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