AOL is still in the business. And with the hands of its current CEO Tim Armstrong who took the post in April, everything is still in good hands.
Armstrong initially planned a 100-day meet ups with AOL employees to formulate good strategies on how to save the company and of course still continue in the business. Meetings will be focused on how the company will strive to grow in the coming years and eventually make it to the top.
But six days prior to the completion of the 100-day planned meetings, Tim canceled the succeeding meet ups for the executives already come up with the strategy that they could apply for the company. Though the initial plan was not completed, this is somehow a good step not to waste the remaining days brainstorming.
AOL, as the strategy goes, will focus on the following priorities: focusing on the growth of AOL mini-brands by acquiring new assets and hiring new people (The MediaGlow content business), targeting on premium advertising to be sold to big brands and adding more Google-like self-service ads for direct marketers and smaller businesses (The Platform-A/Ad.com business), getting big deals to attract local advertising market including Patch, a community news network, Going.com, a local events site and MapQuest (Local advertising/content), and the use of AIM, email and ICQ (Communication products).
AOL is also set to launch AOL Ventures, a division in the company to stick businesses it wants to sell off.
Tags: AOL