In terms of driving traffic to your site, we all know that Google Analytics provides an incredible number of traffic visitors to our sites. We use this as a parameter in getting more visitors by posting related articles that get indexed easily by various search engines.
Though the popularity of Twitter as a social networking tool has also proved to be a good way of promoting our sites and entries, never did it top Google Analytics in terms of traffic. We always rely to Google Analytics with its data of daily traffic list.
But according to some tests, Twitter is far more reliable when it comes to driving more traffic to a certain site. In these tests conducted by researchers and other search engine experts, they all found out that Google Analytics failed in some aspects when it comes to documenting the traffic. It undercounts searches coming from Twitter. Reasons include, according to the tests and was confirmed by Google, that some searches through mobile devices are not detected and was therefore left uncounted for the traffic. This is so because when somebody uses Twitter to visit your site, sometimes, it causes issues with the tracking on Google. More so, the test resulted that Google Analytics failed to count as much 500% of traffic from Twitter. With this percentage, you’ll surely believe that Twitter is a helpful device for promoting your site and driving traffic!