Conversationalize

For fairness in business legalities, AOL sued its rival company Advertise.com for infringing rights for the sites Advertising.com and Ad.com.

According to the papers filed at the federal district court in Virginia, AOL says that its rival confuses customers for the site’s name Advertise.com as they might think that this affiliated with the AOL brands Advertising.com and Ad.com.

Though AOL may have the point in suing Advertise.com, the name is still generic to be trademarked. This is the defence of Advertise.com on its lawsuit filed against AOL in California.
But to AOL, if the generic defense of Advertise.com will win their lawsuit, their logo will still continue the battle as Advertise.com has similar logo with that of AOL brands.

This entry was posted on Friday, August 28th, 2009 at 01:24 and is filed under AOL. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.