AOL is still struggling in the business but still alive to make the changes in the company.
AOL’s advertising units, its third-party ad network and ad-serving operations, will be named AOL Advertising this September said in an announcement made last Friday, July 24, 2009. The sudden change was done after hearing some points from advertisers, marketers and agencies.
With this decision, AOL believed that by harnessing their brand, this will help AOL better in conveying the company’s capacity and capabilities in the field of advertising.
AOL Media will be launched as an independent company, says reports. This way, they are offering premium consumer offerings, from content to products, to the advertisers.
Though this May, AOL just fired 50 of its staff from sales to marketing men which are mostly from Platform-A, AOL just said in reports that they are just going through a massive change.